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A spacious sports bar with green cushioned booths, wooden tables, blue chairs, potted plants, and large TV screens displaying sports and the

Hickory TavernGood Food, Cold Beer, and a Website That Finally Delivers

With more than 20 locations across the Carolinas, Hickory Tavern is more than a restaurant—it’s a local institution. Known for good food, cold beer, and great community energy, the brand needed a digital experience that could keep pace with its in-person presence. The Hickory Tavern team turned to DatAchieve Digital for help modernizing their website, improving usability, and eliminating redundancies across multiple platforms.

We brought more than two decades of hospitality and restaurant web development experience to the table—along with practical knowledge of platform integrations and a design sensibility that matched the brand’s vibrant, inviting tone.

What They Needed

  • A Centralized Menu Management System
    Hickory Tavern was managing menus across three separate platforms, creating inefficiencies and introducing the potential for inconsistency and error. They needed a streamlined solution that allowed for easy updates while maintaining brand control.
  • Custom Online Ordering Integration
    With the Olo online ordering platform already in use, the restaurant needed a custom interface that would live within their main website—keeping users engaged and improving conversion rates.
  • Enhanced User Experience
    The site’s navigation and calls-to-action often sent users offsite with no clear way to return. Hickory Tavern wanted to keep guests on their site longer, encouraging exploration of menus, locations, and promotions.
  • Ongoing Hosting and Support
    With frequent seasonal campaigns and promotions, Hickory Tavern needed a trusted web partner to make timely content updates and maintain a secure, high-performing site.

What We Delivered

  • Custom Olo Integration
    We developed a seamless interface for Olo that reflects the Hickory Tavern brand while improving the ordering experience. Menus now automatically update across the primary site and location-specific pages—no more duplicate entry.
  • A Clean, Intuitive Website
    The website refresh brings stronger visuals, clear CTAs, and user-friendly navigation that keeps visitors engaged while reinforcing the personality of the brand.
  • Multi-location Support
    From Asheville to Spartanburg, each location now has a dedicated presence on the site, with consistent hours, contact info, and ordering access—important for a franchise-style operation.
  • Ongoing Management & Support
    DatAchieve provides ongoing site care, including plugin updates, malware protection, daily backups, and dedicated hours for content and design changes. We also trained Hickory Tavern’s team on managing updates in-house.

Smarter for Staff. Better for Guests.

The Hickory Tavern website refresh brings operations, ordering, and menu updates into one easy-to-manage platform—while offering a faster, more inviting experience for online guests.

  • Custom Olo integration for seamless online ordering
  • Clean, responsive design built on WordPress
  • Simplified content management for staff
  • Secure hosting, backups, and hands-on support

Homepage of Hickory Tavern featuring a food photo, people dining, membership promotion, menu highlights, stories, gift cards, and rewards. Navigation bar and contact info are visible at the top and bottom.

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30 West Washington StreetHagerstown, Maryland 21740
Toll Free:800.706.1191Phone:301.791.2622

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