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The symphony orchestra, viewed from behind. Several violinists are at set position.

Maryland Symphony OrchestraA Digital Encore for the MSO Website

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The Maryland Symphony Orchestra (MSO), a professional orchestra and well-known cultural institution in Western Maryland, engaged DatAchieve Digital to redevelop their website. The previous site posed challenges in content management and no longer effectively reflected the vibrant and dynamic nature of MSO's offerings or support their strategic goals.

It was time for a digital experience that could support donor engagement, community outreach, ticketing, and education—without requiring constant developer intervention.

Maryland Symphony Orchestra
"DatAchieve is not just a vendor—they are collaborators, problem-solvers, and trusted advisors. From the very first conversation to post-launch support, they exceeded every expectation and helped us create a site that not only looks beautiful but functions beautifully as well.” For any organization seeking a web development partner that combines technical expertise with thoughtful communication and a passion for client success, I cannot recommend DatAchieve highly enough."

What They Needed

The MSO wanted to enhance their digital presence to more effectively engage the community, boost support, and streamline access to performance and ticket information. The project goals centered on improving user experience, integrating essential tools like Salesforce and Patron for ticketing, and ensuring that content could be more easily updated by busy staff.

 

What We Delivered

DatAchieve Digital worked with the MSO and website stakeholders on a comprehensive redevelopment of the site using WordPress to allow for easier content management by non-technical staff. The new site features a more visually engaging homepage that highlights upcoming shows and supports strategic initiatives like donations and education, streamlined navigation, and advanced search capabilities.

Screenshot of the Maryland Symphony Orchestra website. At the top is the navigation menu and contact information including phone number and address. Below, a pop-up profile card for Joanna Natalia Owen, Associate Conductor, is shown against a blurred background of the orchestra's website.Preview samples of the new MSO website against a green-washed image of the orchestra

Orchestrating Success

The Maryland Symphony Orchestra project started with comprehensive questionnaires for site administrators and stakeholders, alongside visitor surveys, to better understand their needs and define the project requirements. We used heat mapping tools to analyze how users interacted with the site, identifying usability issues and guiding our UX/UI design approach. Additionally, a thorough site audit was performed, helping to identifying elements that required updating or removal to enhance the site’s overall effectiveness and alignment with MSO’s goals.

A full page capture of the new Maryland Symphony Orchestra website

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