A person wearing gloves is standing on a dock, handling baskets of oysters. A body of water with sailboats and trees is in the background. The sky is partly cloudy.

The Southern Maryland Oyster GuideConnecting Visitors to Restaurants, Farms, and Aquaculture Businesses

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Project Goals

The Southern Maryland Agricultural Development Commission (SMADC) sought to:

  • Expand public awareness and engagement around sustainable local oystering through an updated digital presence.

  • Provide an easy-to-use online guide connecting visitors directly to oyster farms, seafood restaurants, and aquaculture-related businesses.

  • Celebrate the role of aquaculture in sustaining the region’s economy, culture, and environmental stewardship.

  • Encourage tourism and local discovery through a self-guided “oyster trail” experience.

Our Approach

DatAchieve Digital worked with SMADC to build a vibrant digital experience that promotes discovery, sustainability, and pride of place:

  • Brand Identity: Designed a new logo, color palette, and style guide to unify messaging across platforms.

  • Interactive Trail: Developed a dynamic map-based trail, linking users to oyster farms, seafood restaurants, and aquaculture points of interest across Southern Maryland.

  • Content Management: Provided an intuitive CMS to allow SMADC to easily update business listings, trail stops, and event announcements.

  • Marketing Tools: Integrated email marketing and social media publishing tools to support outreach campaigns and visitor engagement.

  • Visual Storytelling: Featured stunning regional photography throughout the site, turning exploration of the guide into a visually rich, virtual trip to the shores of Southern Maryland.

The result is more than a website—it’s an invitation to experience a vital part of Maryland’s culture firsthand.

A person using a laptop by a swimming pool. The screen shows a webpage titled Two smartphones display an app about seafood. The left screen shows a seafood-themed homepage with

A Closer Look

Exploring the Southern Maryland Oyster Guide feels like stepping onto the shores of the Chesapeake.
With vibrant regional photography and an interactive map, the site invites visitors to discover the area’s rich aquaculture tradition firsthand—from farm to table.

Screenshot of a website homepage for Southern Maryland Oysters featuring navigation links, a header image of oysters, and below, various sections highlighting oyster harvesting, events, and contact information. The page has vibrant blue and white tones.
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