Facebook Reduces Organic Reach of Pages
Business Pages have become a popular way for Facebook users to keep in touch with their favorite brand’s activities, with business posts appearing on follower’s Facebook timelines. Recently, however, these posts have been disappearing, dropping by half in just the past few months as Facebook reduces the reach of companies’ organic posts in favor of paid advertising. Some reports suggest that Facebook will be reducing the appearance of posts from commercial businesses to as low as 1%, even among followers.
But maybe that’s okay…
It’s no secret that, as more and more businesses promote themselves through social media marketing, sites like Facebook have become increasingly crowded and the quality of the content has declined. If you are a business that relies on Facebook marketing to reach your audience and you’ve built up a valuable following this may be the time to refine your social media message and develop a social advertising plan that stands out.