Facebook Ad vs. Boosted Post
Facebook has quickly become a popular and productive advertising medium for many businesses. While its do-it-yourself publishing tools enable a small business to easily boost a post from their Facebook page and reach an audience beyond those who have simply “liked” their page, a Facebook ad can offer more options for targeting your audience and generating results.
Boosted Posts
A boosted post is a quick way to increase the reach of a post on your Facebook business page by paying to boost its position in Facebook user’s news feed. You can set a fixed budget and target those who have liked your page, their friends, and even define an audience by geographic location, interests, age, and gender. Once your budget runs out, your boosted post ends.
Facebook Ads
Facebook ads, particularly when managed using the Facebook Business Manager, offer more advanced targeting and budgeting options, as well as the ability to closely track results. Some of the options available when running a Facebook ad include:
- Optimized Formats
Facebook provides specific ad formats optimized to meet your particular goal, such as Page Likes, Website Clicks, Website Conversions, Video Views, and more. Some formats event include the ability to embed download or contact forms directly within your ad. - Calls-to-Action
Unlike a boosted post, a Facebook Ad can include call-to-action buttons that prompt viewers to Learn More, Contact, Apply, Download, and many other options. Clear calls-to-action can significantly increase your responses - Placement
Ads can be targeted to appear within a viewers news feed, in the sidebar, only on desktop devices or on mobile devices, in the Facebook audience network, or Instagram. Tools within the Facebook Business Manager enable you to preview your ad in each location. - Schedule
You can schedule ads to appear on specific days of the week, time of the day, or both. - Reporting
The Facebook Business Manager provides detailed reporting about your ad’s performance, enabling you to fine-tune content and placement.
We would welcome an opportunity to talk with you about the many ways you use Facebook and other social media advertising to meet your business goals and invite you to call us at 301-791-2622, toll-free at 1-800-706-1191, or drop us a note.
