A Hidden Risk for Medical Practices
Google Analytics is a go-to tool for tracking website visitors. But for medical practices, it comes with a compliance catch.
Google Analytics is just one of many hidden HIPAA risks—see our article on Hidden HIPAA Landmines on Digital Platforms
The Issue
- HIPAA requires a Business Associate Agreement (BAA) if a vendor might access Protected Health Information (PHI).
- Google does not provide a BAA for Google Analytics.
- PHI can slip in through URL parameters, on-site searches, or user-submitted data—even unintentionally.
Why it Matters
- Using Google Analytics without a BAA = HIPAA violation risk.
- Violations can mean:
- Fines
- Legal action
- Reputational damage
What to Do
- Review analytics tools in use.
- Limit data: anonymize IPs, disable data sharing, and block PHI from being captured.
- Consider alternatives: Matomo, Microsoft Azure, or other HIPAA-compliant platforms that offer BAAs.
- Audit regularly to confirm compliance.
👉 Bottom line: Google Analytics may deliver valuable insights, but without a BAA, it leaves your practice exposed. Looking for solutions? Here are the HIPAA-Compliant Analytics Options we recommend for medical practices.
Note: The information provided in this article is for general educational purposes only and does not constitute legal advice. While we reference third-party tools and HIPAA requirements, every organization’s compliance obligations may vary. You should consult with qualified legal or compliance professionals to determine how HIPAA applies to your specific situation. References to Google Analytics and other platforms are for informational/editorial purposes only and do not imply endorsement.
