INTRODUCTION: The growing concept of video media keeps getting bigger and bigger. With TikTok joining the Big Five worldwide social media platforms (Facebook, Snapchat, TikTok, Twitter, and Instagram), the influence of 15-second videos continues to influence other platforms. For example, both Instagram and Facebook added ‘Reels’ to mimic the feeling of TikTok’s popular swipe and … Continue reading Is Video Media Taking Over Consumers Attention?