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A brick building with arched windows stands under a clear blue sky. In the foreground, a black iron archway displays the words

Brewer’s AlleyA Taste of Frederick’s Rich History and Brewing Tradition

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Located in the heart of Historic Downtown Frederick, Maryland, Brewer’s Alley is a celebrated destination for locals and visitors from around the world. The site, originally home to Frederick’s historic Market House, was rebuilt in 1875 to serve as City Hall and later became an opera house. For the past two decades, 124 North Market Street has been the proud home of Brewer’s Alley.

Project Goals

Brewer’s Alley approached DatAchieve Digital looking to update their website with a fresh, vibrant design that would:

  • Capture the historic character and lively atmosphere of the restaurant.

  • Highlight Frederick’s rich brewing heritage.

  • Improve accessibility and usability across desktop, tablet, and mobile devices.

  • Provide easy-to-manage tools for promoting menus, events, and specials.

  • Strengthen engagement through social media integration and digital marketing features.

Our Solution

DatAchieve Digital delivered a fully responsive website built on the WordPress CMS, combining modern usability with a respect for Brewer’s Alley’s historic roots. Key features include:

  • Menu management tools that allow staff to easily update offerings.

  • Event and special promotions prominently displayed throughout the site.

  • Integrated email and text messaging tools to promote specials, events, and announcements.

  • Social media integration, including a live Instagram feed to encourage customer sharing and interaction.

  • Easy content management, enabling restaurant staff to update menus, events, and promotions without outside help.

Throughout the project, the Brewer’s Alley team’s enthusiasm made the work especially rewarding—and the opportunity to sample the menu during the photoshoot didn’t hurt either.

A spacious restaurant interior with wooden tables and chairs. Exposed brick walls and wooden beams create a rustic ambiance. Large windows let in natural light, and pendant lights hang from the ceiling, illuminating the space.

Results

The new website captures the welcoming, rustic charm of Brewer’s Alley’s interior—complete with exposed brick, wooden beams, and warm natural light—while providing the restaurant with a flexible platform to engage customers, promote offerings, and extend its historic reputation in the digital space.

Brewpub website featuring a header with drinks, navigation bar, and reservation section. It highlights dining options, daily specials, events, and includes images of food, drinks, and the venue's interior. A section at the bottom shows social media updates.

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30 West Washington StreetHagerstown, Maryland 21740
Toll Free:800.706.1191Phone:301.791.2622

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