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Three hands holding colorful glasses with cocktails garnished with lime and orange, seen from above. Surrounding them are plates of tortilla chips and salsa on a vibrant, festive table.

Eat South BoundCaribbean + Mexican Fusion, Served with Soul in Charlotte

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Eat South Bound is a vibrant, California-style taco and tequila bar located in Charlotte, North Carolina. With a menu that blends bold Mexican flavors and Caribbean flair, it stands out as more than just another taco joint. Sharing a corner of South Blvd with its sister restaurant Mac’s Speed Shop, South Bound is part of the Mac’s Hospitality Group—this project is one of several we’ve completed for their family of Charlotte venues—including Mac’s Speed Shop, Eat South Bound, The Music Yard, and The BackStage Lounge.

As the group grew, so did the need for a digital presence that reflected the energy and creativity of each concept. We were brought in to modernize and manage the South Bound website and provide long-term support across the Mac’s Hospitality portfolio.

What They Needed

The South Bound team came to us with a strong brand and a great following—but an aging website. They needed:

  • A modern, mobile-first design that captured the bold spirit of their brand
  • A faster, more secure platform with fewer plugin issues
  • Menu tools that staff could easily update in-house
  • Better integration with social media, especially Instagram
  • Higher visibility in local searches and listings
  • Ongoing support from a partner who understood both tech and hospitality

They also needed consistency across their group while preserving what made each location unique.

What We Delivered

What began as a round of updates quickly grew into a full redesign—and a lasting partnership. We provided:

  • Custom Redesign: A bold, image-forward website that reflects South Bound’s playful energy
  • Improved Menu System: Staff-managed menu tools with flexible formatting for seasonal changes
  • Instagram Integration: Moderated customer content streamed directly onto the site
  • SEO & Local Search Support: Keyword tracking, Google Local optimization, and competitive research
  • Groupwide Support: Aligned backend updates, hosting, and platform maintenance across the Mac’s Hospitality Group, ensuring consistency without compromise
Three tacos filled with various meats, onions, cilantro, and pineapple are arranged on a green plate. A lime wedge and a small cup of salsa are placed in the background.

A Bold New Look for a Bold New Flavor

DatAchieve partnered with Eat South Bound to further develop a website as colorful and layered as its menu. Built on a modern WordPress foundation, the site blends bold imagery, playful motion, and intuitive navigation to capture the laid-back energy of the brand—while keeping things easy for staff behind the scenes.

  • Vibrant, mobile-first design with bold color and typography
  • Easy-to-update food & drink menus
  • Moderated Instagram feed with customer photos
  • Custom event calendar and third-party ticketing integration
  • Group-wide platform support for all Mac’s Hospitality properties

Screenshot of a vibrant restaurant website featuring tropical cocktails, food images, event details, customer reviews, and colorful décor, with navigational menus and ticket links for events at Southbound, a Southern-inspired venue.

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30 West Washington StreetHagerstown, Maryland 21740
Toll Free:800.706.1191Phone:301.791.2622

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