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A busy, modern restaurant with diners seated at tables, warm lighting from chandeliers, open kitchen in the background, and staff serving food. The atmosphere is lively and welcoming.

Firebirds Wood Fired GrillScaling a National Brand—One Digital Experience at a Time

When Firebirds Wood Fired Grill expanded across the U.S., they needed more than a website. They needed a scalable digital platform to support dozens of restaurants, reflect a premium dining experience, and keep pace with a fast-growing brand.

DatAchieve Digital partnered with Firebirds during a pivotal time—supporting their growth through major expansion and the challenges of the COVID-19 pandemic. We designed, developed, and managed their website for years, helping turn complex operational needs into streamlined digital tools that made things easier for both customers and internal teams.

Firebirds Wood Fired Grill
"DatAchieve Digital has been an ideal partner for a fast-growing, entrepreneurial concept like Firebirds Wood Fired Grill. We are very pleased with their design and development of our new website. Their support has been invaluable, and their deep experience in the hospitality industry makes for a very efficient working relationship. Whatever we throw at them, they’re able to handle quickly and professionally. We recommend DatAchieve Digital for all website, design and marketing needs."

What They Needed

Firebirds needed a centralized platform to support more than 50 restaurant locations nationwide. Each location required the ability to manage unique menus, promotions, and region-specific offerings—while maintaining brand consistency and meeting evolving accessibility and nutrition-labeling requirements. The site also needed to provide a streamlined, mobile-friendly experience with location detection, secure browsing, and simple content updates for internal teams.

A Flexible Platform for a Growing Brand

The Firebirds website wasn’t just one site—it was the foundation for managing over 50 locations, each with its own menus, specials, and region-specific offerings. We built a custom menu management system that handled more than 75 distinct menus, complete with nutrition labeling to stay ahead of evolving FDA requirements.

From responsive design to secure HTTPS protocol, geolocation, and integration with Olo for online ordering, we helped create a seamless user experience across devices—whether customers were browsing or placing a group lunch order from the office.

How We Helped

DatAchieve developed a custom WordPress-based system that allowed Firebirds to manage multiple distinct menus with integrated calorie and nutrition information, helping them stay ahead of FDA requirements. We implemented geolocation to guide users to their nearest location, integrated with Olo for streamlined online ordering, and ensured full compliance with accessibility and security standards. The platform was built to scale, making it easier for both diners and internal teams to engage with the brand—whether at home, on the go, or planning a group lunch.

More Than a Vendor—A Digital Partner

Our relationship with Firebirds lasted through multiple phases of growth, including the challenges of pandemic-era communication and operations. When the company was acquired by a new ownership group, a new website was launched by their preferred vendor—but we’re proud to have played a role in their digital evolution and still assist with select projects today.

“DatAchieve Digital has been an ideal partner for a fast-growing, entrepreneurial concept like Firebirds Wood Fired Grill… Whatever we throw at them, they’re able to handle quickly and professionally.”
— Firebirds Wood Fired Grill

Screenshot of Firebirds Wood Fired Grill website featuring a steak image with the text Two smartphones display a restaurant's online menu with a red header, showcasing lunch and dinner options. A business card with a stylized logo featuring

Just Around the Corner

The Firebirds website uses geolocation and other tools to quickly direct visitors to the closest restaurant. The custom online ordering feature developed by DatAchieve Digital and Olo enables visitors to quickly place orders, make requests, and save personal or group orders for reuse later. Individual orders within groups can also be changed without starting over, making it easier for the restaurant to attract repeat lunchtime business from nearby offices.

Screenshot of Firebirds Wood Fired Grill Gaithersburg webpage showing menu, hours, and location details. Highlights include family meal deals, signature menu items, and contact information. Background images depict the restaurant's exterior.

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30 West Washington StreetHagerstown, Maryland 21740
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