Hendershot’s Sporting GoodsCustom E-commerce Website Design, Branding, and Development

Hendershot’s Sporting Goods is a third-generation, family-owned business specializing in collectible firearms, premium hunting gear, and custom-manufactured H-TAC ammunition. With a long-standing reputation in the Western Maryland region and among outdoor enthusiasts nationwide, Hendershot’s combines tradition with craftsmanship and service.

The Challenge

Hendershot’s approached DatAchieve seeking a modern, mobile-responsive website that would:

- Highlight the unique nature of their business and inventory.
- Provide a streamlined e-commerce experience, including tools to manage the sale of regulated products.
- Support their in-house brand of H-TAC ammunition with updated branding and packaging.
- Reflect the history, values, and commitment to customer service that have defined the business across generations.

Our Solution

DatAchieve delivered a custom-designed e-commerce website tailored to Hendershot’s needs. Key features included:

A mobile-friendly, easy-to-manage storefront that allows staff to update products and content efficiently.
Integrated Federal Firearms License (FFL) compliance tools and information to guide both dealers and customers through regulated purchases.
New branding and packaging design for H-TAC ammunition, strengthening the company’s proprietary product line.
Visual storytelling that honors the traditions of hunting, outdoorsmanship, and responsible ownership.

Image of a Hendershot's H-TAC ammunition box in beige with the label

Two smartphones displaying a website for

A Commitment to Exceptional Customer Service

The new Hendershot’s website presents a professional and approachable online presence, reinforcing the business’s legacy while offering customers a clear and convenient shopping experience. The home page showcases the company’s history, features customer testimonials, and uses focused calls to action to help visitors navigate inventory and services.