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Three bottles of whiskey from Meinelschnitt Distillery are lined up on a wooden surface. The foreground bottle is labeled

Meinelschmidt DistilleryHonoring Craft, Community, and Country

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Meinelschmidt Distillery, based in Hagerstown, Maryland, crafts small-batch bourbons, rye whiskeys, and vodkas — including Pretty Girl Vodka, named after the family dog. Each whiskey features a U.S. Medal of Honor recipient on its label, with a portion of proceeds supporting combat veteran programs and charities, reflecting the owners’ strong commitment to service and community.

Building on the distillery’s success, owners Cort and Chelsea Meinelschmidt opened Veva’s On Potomac, a neighboring restaurant offering elevated dining in a relaxed setting. DatAchieve designed and developed the Veva’s On Potomac website, extending the brand and connecting the distillery and restaurant experience.

What They Needed

As a newcomer in the competitive craft spirits market, Meinelschmidt Distillery needed more than just a good product — they needed a compelling brand that would capture attention on crowded shelves and resonate with customers. With a mission deeply rooted in honoring U.S. veterans, their story called for a thoughtful presentation that balanced craftsmanship with meaning.

They wanted a visual identity that reflected their commitment to quality and community while standing out in a saturated marketplace. Beyond branding, they needed a website that would serve multiple purposes: introduce the Meinelschmidt story, highlight their tasting room experience, share product details, promote special events, and connect customers with distributors — all while supporting online sales and future growth.

The challenge wasn’t just creating a logo or a website — it was developing a cohesive brand presence that honored their story, engaged their audience, and provided a platform for lasting customer relationships.

What We Delivered

DatAchieve created the Meinelschmidt brand from the ground up — including logo design, packaging, and scannable product labels that share the story behind each bottle. We developed a website that highlights the distillery experience, from their club-like tasting room and signature “Missing Man” table to the two-story still visible through floor-to-ceiling glass.

Our work extended beyond the brand and website. DatAchieve provided video production and marketing support, helping Meinelschmidt share its story of craftsmanship, community, and gratitude — all captured in a monogram that unites founders Cort and Chelsea Meinelschmidt’s initials into a distinctive mark.

Bottles of different spirits are displayed on a barrel, with large barrels labeled Black long-sleeve shirt featuring a white logo with the letters

Fun. Sophisticated. Grateful.

Honoring fallen soldiers, their sacrifices, and those they left behind is central to the Meinelschmidt whiskey product, story, and distillery experience. Arriving at the tasting room one of the first things you will notice is the prominent Missing Man table, recognizing the sacrifice and expressing gratitude, the table is symbolically reserved for those who did not come home.

The warm and inviting space looks down onto a two-story still, coming up through the floor and visible through floor-to-ceiling windows in the tasting room.

In addition to branding and web development, DatAchieve Digital provided video production and marketing services.

The logomark combines owners Cort and Chelsea Meinelschmidt’s initials in a unique monogram .

A website homepage for Meier & Schmidt featuring whiskey products. Includes images of whiskey bottles, descriptions of handcrafted whiskey, and sections highlighting events and membership options. The design uses dark and warm tones.

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30 West Washington StreetHagerstown, Maryland 21740
Toll Free:800.706.1191Phone:301.791.2622

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