A wooden table topped with a variety of colorful dishes, including salads, fries, bread, dips, and vibrant drinks, showcasing a fresh and diverse meal spread.

Viva ChickenBuilt for Lasting Impressions

View Website

What They Needed

Viva Chicken came to us with a familiar problem for multi-location restaurant groups: a collection of capable platforms that weren’t fully aligned.

Online ordering, catering, loyalty, and third-party delivery systems were all in place. But the connections between them were inconsistent. Data lived in multiple systems. Reporting was fragmented. Tying marketing spend to actual revenue was difficult.

The site itself had been built on a platform—Duda—that wasn’t well-suited to the level of integration and control the brand needed going forward.

From the customer’s perspective, the experience needed to feel simple: order, find a location, place a catering request, engage with the brand. No friction, no dead ends. Internally, the Viva team needed clarity: what’s working, what isn’t, and where to focus next.

At a strategic level, the priorities were:

  • Improve the website experience for online ordering and catering
  • Strengthen platform integrations across Olo, Paytronix, ezCater, and advertising channels
  • Establish reliable analytics and reporting dashboards
  • Support multi-location SEO and local search visibility
  • Create a foundation for ongoing website and platform management

The goal wasn’t a redesign for the sake of design. It was alignment—between systems, data, and the people responsible for using both.

What We Delivered

We began with a full audit of Viva Chicken’s digital ecosystem before any design or development work started — mapping how platforms connected, where data flowed, and where it broke down. The goal wasn’t visual overhaul for its own sake. It was reducing friction. Fewer dead ends. Fewer disconnects. More direct paths to action.

From there, we migrated the site from Duda to WordPress and rebuilt it around the integrations that matter most to a multi-location restaurant: online ordering, catering, loyalty, local SEO, and location discovery. The site launched cleanly, without disruption to search visibility — an outcome that requires deliberate care and doesn’t happen by accident.

We also implemented a centralized Looker Studio dashboard bringing together data from Google, Meta, Olo, and third-party delivery providers into a single view accessible only to authorized Viva personnel. For the first time, the team could see website performance, ad spend, and order revenue in one place — without logging into five different platforms.

  • Full platform audit and prioritized roadmap
  • Website rebuild with Olo, Paytronix, and ezCater integration
  • Multi-location SEO and location page structure
  • Looker Studio reporting dashboard across all channels
  • Ongoing management, hosting, and vendor coordination
A roasted chicken is served on parchment paper, surrounded by bowls of green beans with diced tomatoes, French fries, rice with vegetables, and four small containers of various sauces.

Results & Takeaway

Viva Chicken now operates with a more connected digital presence:

  • A website that supports ordering, catering, and location discovery without friction
  • A clearer understanding of performance across platforms
  • Improved visibility into how customers find and interact with the brand
  • A scalable system designed to grow with the business

More importantly, the internal conversation has shifted—from “What’s happening?” to “What should we do next?” That’s the difference between a website that reports on your business and one that helps you run it.

Most restaurant websites are treated like marketing assets.
This one functions as an operational layer—connecting ordering, locations, marketing, and reporting into something the business can actually use. That’s the difference.

Screenshot of Viva Chicken’s website showing their menu, signature rotisserie chicken, fresh ingredients, news, promotions, and vibrant images of Peruvian-inspired dishes with orange, green, and white accents throughout the site.
Start A Project
Name
Name
First
Last

Maximum file size: 2.1MB