Managing a website used to mean hiring someone who understood HTML and knew how to use web design tools like Dreamweaver and Photoshop. With the arrival of WordPress, it became possible for business owners or in-house teams to manage content and even functionality without relying on expert help. Now many large organizations have adopted the WordPress, and the platform currently powers over 30% of websites across the Internet.
Along with that growth has come an increase in sophistication. What was once a blogging and simple content management system is now a robust platform often supporting e-commerce, sensitive data, and important business functions. Ever-changing security concerns and government regulations have also added new layers to the task of website management. Companies that once relied on an internal webmaster or outside freelancer are having to consider other options.
Outsourcing
Hiring a web management company means that you instantly have access to expert help from people who have a wide range of experience. An agency can often provide you with web developers, content writers, graphic designers, and marketing specialists for less than the cost of an employee. They’ve seen what works and what hasn’t worked and can bring that experience to the task of keeping your website safe, effective, and visible.
Things to Consider When Hiring a Website Management Company
- Experience – Because it’s an open-source platform with a low-cost entry point there are almost as many WordPress developers as there are sites. WordPress has been in use for over a decade. Make sure your provider has experience not only with the content management system, but with the functions used on your site, and your industry.
- Range of Capabilities – Managing a website today means more than coding. It means video, content writing, graphic design, marketing, and more. Are they proficient in Google Analytics reporting? Social and search advertising platforms? Make sure your provider can provide all of the services you’ll require, in-house.
- Reputation—If your web management company has the experience you need, they will also have a reputation. Don’t just ask for references. A quick online search will tell you what their clients think.
Hosting — WordPress sites perform best on servers that are optimized for the database-driven platform. Does your provider offer hosting? Security? Plugin and version updates? Backups? - Ease of Communication – Your website is a central part of your organization’s daily business. Will your provider be available for meetings with your staff? Do they have tools in place that will enable you and your staff to easily share information, monitor tasks, and track progress?
- Are they a Good Fit? – Your web management provider will be helping present your business to the world. Just like any other employee, they need to understand your organization and fit well with your staff and corporate culture.
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