Making the Numbers Make Sense with Key Metrics Dashboards
Recently we’ve been helping clients identify redundancies, overlaps, and outdated platforms, and building dashboards that go beyond web traffic—they connect ad spend, site visits, and actual sales in one place. By utilizing custom business dashboards with tools like Looker Studio and Tableau, businesses can gain invaluable insights.
The big idea:
Use tools like Looker Studio and Tableau to pull business intelligence together, so clients can actually see what’s working.
Why it matters:
Clients are overwhelmed by disconnected tools
Jumping between tabs kills clarity
Most just want to make decisions without a data scavenger hunt
What we’re doing:
- Conducting audits of client’s existing platforms
- Building custom dashboards that show trends over time (monthly, quarterly, YoY)
- Connecting ad spend to sales outcomes—not just vanity metrics
- Asking: What can we remove? as often as What should we add?
- Helping teams focus on what’s actually happening in their systems
The takeaway:
This isn’t about more data.
It’s about making the right data easier to see—so people can act on it and move on.
If that kind of clarity sounds useful, we’re happy to talk through what’s possible.
