Online Ordering
Restaurants that don’t offer online ordering risk falling behind in an increasingly digital marketplace. Today’s customers expect the convenience of browsing menus, placing orders, and making payments online.
Technology is becoming a must-have in restaurants, with 78% of owners saying online ordering drives most of their sales.
Mika Takahashi – Prostay
The Disadvantages of Not Offering Online Ordering
- Lost sales: Customers choose restaurants that make ordering quick and easy.
- Less visibility: Without online options, fewer people find your restaurant.
- More mistakes: Phone orders can lead to mix-ups and unhappy customers.
- No data: Online systems provide insights to improve menus and marketing.
- Lower efficiency: Staff spend more time on phone orders instead of service.
Mistakes to Avoid When Using OLO
- Cluttered or hard-to-read menus that make browsing frustrating.
- Outdated info like prices, hours, or unavailable items.
- Complicated checkout that causes customers to abandon orders.
- Non–mobile-friendly design, limiting access for phone users.
- Low-quality or missing photos that fail to showcase food.
- Generic branding that doesn’t reflect the restaurant’s identity.
Want to Integrate OLO?
If you’d like to talk through where to begin, we’re here.
