What Could a Twenty-Something-Year-Old Know About Marketing?

TL;DR Backstory:

Starting with a quick backstory, I graduated from my university in 2021 with a Bachelor’s of Science in Marketing. It was a weird final year of courses and exams. All of my classes were still being taught via zoom. At that time, I felt I knew everything about marketing, yet nothing at all.

I officially started my career in marketing in 2022 (precisely in January), and I felt like an imposter. For the first couple of months, I sat at my desk feeling like a fraud, and my 100k piece of paper was a lie. But hey, that feeling does go away. 

My Top 15:

Flash forward to one year later, and here is what a twenty-something-year-old knows about Marketing:

1. You’ll never learn too much about marketing and never stop needing to.
2. More businesses need to use marketing to its full potential.
3. Things you thought would work will fail. And vice versa.
4. Marketing isn’t just numbers. And it’s not just advertising. To be a successful marketer, you need to understand your audience. 
5. Stop trying to use every social platform for marketing your business – pick a few and stick to them. 
6. What works for other businesses doesn’t mean it will always work for yours. 
7. No one wants salesly marketing anymore. Start being a human again.
8. Duolingo has significantly impacted the marketing industry. 
9. No strong brand = No strong online presence 
10. A user could have 10k followers that convert to nothing. The number of followers isn’t everything. 
11. Growth takes time. Success doesn’t happen overnight. 
12. The best way to come up with new ideas is to be out in the world. New York City always is an excellent creative reset for me. 
13. Audience first always. 
14. Quality content > Quantity. Boring content doesn’t work. 
15. Have a team that supports you – and you’ll always have room to grow. 

A year of experience may not seem like a lot, but you’ll be surprised at how much you learn and grow. It goes the same with your business. If you’re starting out, don’t let the fear of not knowing keep you from doing it. Just start today, and we are happy to help you begin.

~ From a twenty-something in Marketing