Someone once said, “When all you have is a hammer, every problem looks like a nail.” As an agency that focuses on web design and marketing it can be easy to suggest a new website design. After all, developers and designers are rarely unable to find something that can’t be fixed or improved—but sometimes there may be other options.
1. You already have a good website.
Don’t fall into the trap of frequently redesigning your website instead of using it. Staying on top of web design trends is great, but if you already have an attractive professional, mobile-responsive site, and it’s not performing, maybe it’s just stale. Evaluating the content might be a good place to start.
2. You keep your site updated with fresh content that attracts visitors.
If Google Analytics is telling you that you’re getting plenty of visits, and you’ve set up filters to weed out referral spam and bot traffic, but the inquiries aren’t coming, take a look at your calls-to-action. Maybe your visitors just don’t know what to do next.
3. You have clear calls-to-action in place.
Are your calls-to-action working? Maybe an “I Need More Customers” button would be more effective than a simple “Learn More.” Also consider shortening the length of your contact form. Do you really need that mailing address?
4. Your website generates plenty of inquiries.
If your mailbox is full, but not with the right kind of requests, perhaps you’re targeting the wrong audience. Is your site content optimized to attract your ideal client?
5. Your website inquiries convert into profitable clients.
Congratulations! You’ve done it right. No sale for me today.
Of course if you would like to see better results from your website drop us a note below. We’ll provide you with a free, comprehensive evaluation of your current site (seriously—it’s useful information) along with the Top 5 Reasons You Should Hire Us.
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